Fashion PR

The origins of heels can be traced back to the 10th Century, dating back to when Persian soldiers wore heels whilst riding, keeping their feet secure whilst stood up in the stirrups. They were a very practical item of clothing originally made for men. By the 16th Century, high heels made their way across Europe. They soon became symbolic…

An important framework when analysing trends is the Trickle-Down theory, a theory accredited to Georg Simmel. This term describes how trends are developed by how consumers adopt them. Suggesting trends and styles are embraced by higher social caste and later followed by lower social caste within western modernity. As a result, luxury brands that cater to high…

There is still a gap within the fashion industry when it comes to gender inclusivity. Rosie Lyness, founder of Second Store, a brand for women’s sneakers, gives an insight into her views on these issues, why she felt she needed to create Second Store and how she is part of this global change. The history…

Who are you wearing? or now more fittingly, what are you wearing?  Many don’t know the difference between natural, man-made and synthetic fibres. Are you aware you have been wearing man-made fibres for decades and fast fashion was introduced by the War? There are three fibre types – what are the difference Natural fibres, the first to be…

A choreography of models moving rhythmically along a playful runway. Bold and vibrant colours imaginatively set the scene for a collection based upon games and celebration. Maria Grazia Chiuri’s Spring/Summer 22 collection for Dior consisted of modern brightly coloured suits, reinventing the classic Dior silhouettes. The Slim Look collection presented in 1961 was the source…